Built Different.
20+ years of experience · 4 generations of trust
Best Sellers
₹ 15,281
₹ 20,000
-23%
Incl. GST & All Taxes
₹ 17,110
₹ 20,000
-14%
Incl. GST & All Taxes
₹ 20,060
₹ 25,000
-19%
Incl. GST & All Taxes
₹ 28,140
₹ 35,000
-19%
Incl. GST & All Taxes
₹ 78,000
₹ 127,990
-39%
Incl. GST & All Taxes
New Launch
Rhino CrossFit Rig - 6 Station Rig
₹ 165,000
Incl. GST & All Taxes
Add to Cart
Rhino CrossFit Rig - 4 Station Rig
₹ 105,000
Incl. GST & All Taxes
Add to Cart
-61%
Weighted Sandbag
-35%
EZ Curl Barbell 4ft (Black Oxide/Chrome)
-35%
Straight Barbell 5ft (Black Oxide/Chrome)
-25%
SOLD OUT
Olympian Club Elite
Restocking Soon
Select Options
-25%
Classic
-30%
SOLD OUT
Ultima Aluminium Hurdle
Restocking Soon
Select Options
-30%
SOLD OUT
International Elite Hurdle
Restocking Soon
Select Options
-30%
SOLD OUT
Automatic Hurdle
Restocking Soon
Select Options
-30%
SOLD OUT
Stadium Square Folding Hurdle
Restocking Soon
Select Options
-30%
SOLD OUT
Training Elite Hurdle
Restocking Soon
Select Options
-30%
SOLD OUT
Training Hurdle
Restocking Soon
Select Options
-43%
Olympic Weightlifting Technique Barbell 10kg (Kid's)
-16%
Olympic Barbell Weightlifting Hummingbird 15kg (Cerakote)
WHY CLIENTS CHOOSE US?
Know more about Us
Made in-house
As a fourth-generation manufacturer, we build across every category in our own facility, to international commercial standards. Controlling the manufacturing means we control the quality, hold spare parts in India, and can supply a whole gym to one consistent standard — at Indian prices.
Certified, so you can check
Our factory is ISO 9001:2015 certified and our field equipment is World Athletics certified. We supply to national and international competitions as well as the Olympics so our quality is already tested and loved at the world stage.
Direct customer connection
ATE has grown as a direct-to-customer brand. Customers deal directly with our sales, product, service and management teams, which keeps real feedback connected to our product decisions — and keeps support accountable, from first enquiry to years of ownership.
Products with a purpose
Every product should have a clear reason to exist. Rather than flooding the range with near-identical options, we position each product by its intended user, training requirement, usage level, available space and budget — so choosing is simple, not confusing.
Watch & Shop
Bulk & Institutional Orders
We offer competitive bulk pricing, custom branding, and dedicated project support.
